You don't need more dashboards. You need clarity, confidence, and experienced judgment
when the stakes are real.
I help founders, owners, and executives make high-impact financial and operating decisions
– using data and reports as a tool, not a crutch.
Whether you're facing a single critical decision or want an experienced advisor alongside you
over time, the work starts the same way: with clear thinking grounded in real-world
experience.
Selected examples of how data-driven judgment translates into real outcomes.
"Greg cut through the noise in our marketing data and quickly identified what was driving performance. Within 30 days, conversion and ROI improved, generating $27,000 more in monthly revenue."
"Greg provided analytical support for a major development project, sharpened our financing strategy, and prepared all financial materials for the lender. The result was a successful $27 million financing."
"Greg served as our Fractional CFO for 32 months, overseeing accounting, financial reporting, and investor-facing materials. He identified cost savings and revenue tools that meaningfully improved our bottom line."
I work with business leaders to evaluate trade-offs, pressure-test assumptions, and make decisions they can stand behind – not just today, but as those decisions compound.
Some clients engage me to work through a specific decision. Others keep me involved as an ongoing strategic advisor. Both start with a focused conversation.
That work is grounded in disciplined financial reporting and operating metrics – so decisions are informed by reality, not noise.
